Earlier this year, Starbucks announced plans to close all of their mostly mall-based Teavana tea shops by early 2018. All 379 Teavana stores will be shut down in the coming year since they have not been successful by Starbucks’ standards. Even after the company’s best effort to bring about change, they were unable to grow Teavana to be as profitable as they had hoped for. As an avid tea drinker, this came as sad news. I’ll be honest, I didn’t shop at Teavana a lot myself. I visited a lot but I didn’t buy a lot.
Teavana had a few key teas that I’d go for but even then, most of my teas were actually purchased elsewhere. I think this was due to a combination of factors. First of all, Teavana was unnecessarily expensive. I know they were gunning for more of a fancy high-end tea store vibe but realistically, it was hard to justify spending so much money on tea leaves that could be purchased elsewhere for less. High quality teas exist elsewhere. In fact, some other places have less expensive tea that tastes better!
I’ll miss Teavana for the simple joy of seeing tea stores. In America, it actually makes me sad how nonexistent our tea culture is. People take pride in having their $5.00 Starbucks everyday yet you have to go so far out of your way just to find a place that has loose leave teas. And no, basic tea bags don’t count. Haha.
Why is tea not more popular in the USA? I really don’t understand. It kind of feels like this hidden gem in America. Tea has so many health benefits and it is actually pleasant to drink. The smell is calming and its taste is gentle. The caffeine content (which ranges depending on the type of tea) is minimal so you get a boost of energy without becoming jittery. You feel alert while avoiding the crash that so many coffee drinkers experience after their caffeine buzz.
If you’re a tea drinker like me and you felt concerned about Teavana closing, all hope is NOT lost. We still have options. Some pretty great ones too!
My recommendation is to shop on Adagio. I first discovered them around a year ago. I ordered their Premium Dragonwell Green Tea after my tea from China ran out. I bought their largest size (16 ounces) and it lasted me an entire year. I make the tea often too! Almost every day. Excellent quality, freshness, and taste.
For committed tea drinkers and ex-Teavana customers, Adagio is offering a VERY nice gesture to help ease the transition. If you e-mail them a copy of your Teavana receipt from October 31 or earlier along with your mailing address at [email protected] they will send you a FREE sampler set with 5 of their newest blends made with Teavana customers in mind. Many of their NEW blends are wonderful replacements to the most popular Teavana teas that we’re now parting from! I was especially excited to see they introduced their own Samurai Mate and White Avurvedic Chai. These were two staples Teavana would frequently place at the entrance for shoppers to sample.
For a list of Adagio’s comparable teas, visit this page: http://www.adagio.com/pages/rebound.html
Disclaimer: I am in no way compensated for this review. All thoughts reflect my honest opinion.